Musto AW19 Campaign

© Pete Webb / Merci Visual / Musto

My role:

Shooting Producer /Director & Editor

The aims:

To produce a stills and video campaign for Musto’s new Autumn/Winter range for 2019/20. With the client, we decided to create 2 online commercials to promote the new Tweed Jacket. These would be supplemented by 3 teaser videos in the build up to their release. The concepts were based around autumnal colour, and the revealing of colour in the countryside via a poem.

How it came about:

Through my work with the Volvo Ocean Race, I struck up a relationship with Brighton-based Agency ‘Merci Visual’. My 2nd project focussed on Musto’s AW19/20 Campaign. I produced the entire production from outset, taking on overall logistical and creative responsibilities for video.

I organised & oversaw: 

  • Concept creation for video campaign, and presentation of these concepts at the clients offices
  • Storyboarding, document creation and overseeing the call sheet
  • All transport for cast and crew to Yorkshire from various locations
  • Budgeting for the project and finalisation of the invoices
  • Shooting of the video commercials onsite. All photography was completed by Pete Webb.
  • Project management and tracking via Paymo software
  • Kit and equipment transport & bookings
  • Client liaison from conception to activation
  • All risk assessments for the shoot
  • Booking models for casting
  • Post-Production for video incl. delivery of all required social media formats

Where it was used: 

The Campaign has used on Instagram, Facebook, Twitter,, and in print.


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© Rich Edwards 2021